• Articles,  Papers,  Short food supply chains

    Short Food Supply Chains as a Mechanism for Sustainable Development. Case Study – Târgu-Neamț Touristic Area

    At present, gastronomy is becoming an increasingly stronger motivation and focus of interest in economics, especially in fields related to tourism. At the same time, gastronomic tourism represents one of the most important business opportunities, allowing direct contact between food sector producers and tourists. Moreover, food related tourism is a key factor of success for local food fests and food markets based in touristic destinations. Thus, food related tourism represents an important incentive for the development of short food supply chains, resulting in the cooperation between local producers and tourism operators. In satisfying the demand of tourists interested especially in gastronomical aspects, local economic operators, whether small food sector producers or…

  • Articles,  Branding,  Digital technologies,  Knowledge transfer,  Papers,  Rural,  Tourism

    Integrated Web Systems as Strategic Solutions for (Successfully) Branding the Rural Boarding Houses

    For the past 15 years, mostly in the context of raising the financing volume for the rural environment, the number of rural boarding houses has been expanding exponentially. This increase has failed yet to be correlated with efficient marketing solutions, the development itself happened rather through actions defined by an intuitive nature. Within the rural tourism the brands have not reached their peak potential for appealing to the tourists’ interest and growth. Although there are clear signs of an obvious evolution in the culture of promotion, there is also noticeable that digital technologies are not fully employed in building the brands of the rural boarding houses. In the context of the current competitional environment the…